20.07.2009
Základy - Co je to affiliate systém?
Tento článek by měl sloužit jako popis toho, co to vlastně affiliate programy (neboli provizní systémy) jsou. Cílem článku je srozumitelně popsat obecný princip fungování affilate systému.
Co je to affiliate program?
Affiliate program je označení pro druh internetové reklamy. Provozovatelem affiliate programu je například provozovatel nějakého eshopu. Ten zaplatí tzv. partnerovi za reklamu pouze provizi z prodeje uskutečněného díky reklamní ploše na stránkách partnera.
Situace z pohledu partnera (webmastera):
Partnerem je označován provozovatel partnerské stránky (občas se mu říká prostě jen webmaster). Ten umístí na svůj web bannery odkazující například na nějaký eshop. Díky těm bannerům přivádí na eshop návštěvníky a případné zákazníky. Pokud si někdo v eshopu něco objedná, partner za to dostane provizi z uskutečněného prodeje.
Situace z pohledu provozovatele affiliate:
Pokud se provozovatel nějakého eshopu rozhodne zřídit si vlastní affiliate program, je to pro něj velmi rozumný krok. Získá tak reklamu, která sama sebe vždycky zaplatí. Jeho eshop tak získá mnoho nových návštěvníků a potažmo i zákazníků.
Konkrétní příklad
Například eshop pro prodej Plyšových zvířátek ve tvaru mikrobů má vlastní affilate systém. Pokud máte svůj web nebo blog, tak můžete vydělávat na tom, že na něj umístíte banner propagující tento eshop. Kdykoliv na tento banner někdo klikne a na eshopu si něco objedná, získáte tak provizi ve výši xx% z realizované objednávky.
Doporučení dalším webmasterům - získávání podpartnerů
Mnoho affilate programů poskytuje tzv. multilevel systém (či referal systém nebo systém podpartnerů). To funguje tak, že když webmaster doporučí nějakému jinému webmasterovi, aby se také zapojil do affiliate programu, tak bude dostávat určité % i z jeho prodejů.
Spokojenost na obou stranách
Z affiliate systému tedy mají prospěch obě strany, zisk má webmaster i provozovatel. Je to oboustranně velmi prospěšná win-win spolupráce.
Názvosloví
Místo slovního spojení „affiliate program“ se často také používá termín „provizní program“ nebo „provizní systém“. Stejně tak občas i „affiliate systém“. Pro lepší přehled termínů používaných ve spojitosti s affiliate marketingem pro vás připravujeme malý slovníček.
Vylepšení tohoto článku
Potřebujeme od Vás zpětnou vazbu, zda byl článek snadno pochopitelný, zda jste všemu porozuměli. Chtěli bychom vědět, co tu podle Vás ještě chybí. K tomu slouží komentáře - ptejte se nás na otázky týkající se affiliate marketingu a my se je případně pokusíme zodpovědět v dalších článcích.
Komentáře:
Petr (2009-12-02 13:11:24)
Je to super napsane, pekne ciste a srozumitelne! Presne takovou informaci jsem hledal . Díky!
ukazková srozumitelnost - diky
Bojkas (2010-04-04 11:10:48)
Paráda, ani na wiki to nebylo tak hezky popsané..
Wampi (2010-05-10 00:13:51) Dobrý článek! Nejčastěji se affiliate programy dle provedených testů hledají přes katalogy affiliate programů, proto bych chtěl doplnit svůj http://1affiliate.cz/
S affiliate programem mám velmi dobré zkušenosti a Vy máte systém srozumitelně popsaný...
vzdynarovinu (2010-12-01 10:53:51)
Velmi dobře...díky
Dobrý den ano měli by jsme zájem třeba zpětné odkazy aby odkazovali na Váš e-shop ale spíše máme zájem o přidání celého Vašeho e-shopu, katalogy jsou na doménách GlobalAffiliate máme 200 e-shopů na stránkách kde se podílí 2000 aktivních uživatelů ale toto spíše telefonický.
S pozdravem.Miroslav Tulinger.
Přeji hezký a úspěšný den.
Email: mirtul@tiscali.cz.
Tel: 605780783
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Roman (2011-02-21 11:03:31)
Srozumitelné, děkuji.
Jarka (2011-03-01 15:17:04)
vše pochopitelné a názorné, děkuji
Monaty (2011-03-04 07:47:14)
Díky za srozumitelnost!
Tkim (2011-08-10 14:44:51) Též se musím přidat ke kladnému hodnocení článku.
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Líbí se mi váš partnerský systém diagram.Partneři budou mít další výhody používání tohoto pojmu. Děkujeme vám za sdílení.
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Julie (2011-11-22 15:57:16) Dekuju za zajimavou informaci!
My jsme jednou z největších platforem v Evropě a v jižní Americe, specializovaných na „performance marketing*“
Díky výběru cílených a hodně navštěvovaných internetových stránek, zvyšte bez nákladů a rychleji váš „traffic“, vaše prodeje a rozšiřte e-mailingové databáze.
Národní a mezinárodní síť
Více než 100 000 partnerů, celkem 2000 aktivních reklamních kampaní. Díky našim klientům/ inzerentům patříme mezi leadery ve oboru e-komerce.
Individualizované sledování
Vaše kampaně jsou optimalizované, analyzované, sledované, abychom zaručili individuální přístup a využití různých metod (CPM, CPA, CPL...)
Abychom podpořili Vaše kampaně, můžeme Vám nabídnout následující metody:
Co-registrace, mailingy i newslettery Text Links
Bannery
Rich media
Získání nových internetových stránek cílených na uživatele korespondující s profilem vybraného panelu
Reference
Showroomprivé, Spartoo (ESP, PORT, NL, BEL...) - LACOSTE - PIXMANIA - 3Suisses - La Redoute...
*Plátite jenom za co dostanete.
Info: affiliate.cz@netaffiliation.com
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Yoga (2011-11-29 21:05:33) With the description of the affiliation, just so much to understand plus there is an image diagram which clarifies the intent and purpose of the affiliate program
S popisem příslušnost, jen tolik, aby pochopili a tam je obraz diagram, který objasňuje záměr a účel affiliate program
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